Wednesday, 25 June 2008
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Tasti D-Lite coming to New York’s #1 Landmark
The First New Tasti D-Lite Store Set to Open in the Empire State Building This Summer!
(June 24, 2008—New York, NY) Tasti D-Lite, New York’s favorite guilt-free dessert is teaming
up with another New York icon to give New Yorkers the first look at this revitalized brand. The
newest Tasti D-Lite store is set to open in the Empire State Building this summer, inviting New
Yorkers and tourists alike to dessert their guilt with Tasti D-Lite.
“We are thrilled to be bringing New York’s dessert icon to one of New York’s most famous cultural
landmarks,” says CEO Jim Amos, “The Empire State Building is a natural fit for our brand which
began in New York and is soon to be available across the country and around the world.”
The Empire State Building location is the second company owned lease to be signed. The flagship
Tasti D-Lite store will also open this summer at 60th and Broadway. In September, Tasti D-Lite will
stage a gala grand opening and brand re-launch at both locations.
For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold
through more than 60 independently owned and operated locations throughout New York. Now,
Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite
plans to build a 500-center franchise network in just five years. With a world-class operating
team, the company is undertaking a program of product innovation by bringing science and
nutrition to the offerings, a complete focus on service improvement, flavor innovation, and
customer involvement.
For additional information about Tasti D-Lite, please log onto www.tastidlite.com
# # #
Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 or jhassan@alisonbrodpr.com
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