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Monday, 15 September 2008

Our Blog site has moved!

Please visit the new location of our blog at http://tastidlite.com/blog
This site will remain an archive. Please update your bookmarks.

Thursday, 11 September 2008

Fashionably Fresh Tasti D-Lite at Fashion Week

Tasti D-Lite recently participated in the 2008 Mercedes Benz Fashion Week (Sep 5-12) events in Byrant Park. Guests were treated to samplings in the main tent and backstage at various times throughout the week.

NY Times ran this article and several celebs and socialites were caught enjoying a treat at Fashion Week.

Tuesday, 26 August 2008

National Media Spotlight Shines on Tasti D-Lite

We previously mentioned the abundance of information in the social media related to Tasti D-Lite. Our customers are fanatics and they are sharing their Tasti D-Lite experiences all over the web. It seems the national media has finally caught on to what our customers have been talking about. We believe this recent attention is just the start of what is to come with some big events planned for September at our two new flagship stores.
This Wall Street Journal article focuses on the expansion plans for Tasti D-Lite. Fox Business subsequently followed up with this interview, then came the NBC Today Show with this piece. CBS joined in with this segment.
What next?
Stay tuned for more information on the Tasti D-Lite brand re-launch.

Wednesday, 25 June 2008

Tasti D-Lite coming to New York’s #1 Landmark

The First New Tasti D-Lite Store Set to Open in the Empire State Building This Summer!
(June 24, 2008—New York, NY) Tasti D-Lite, New York’s favorite guilt-free dessert is teaming
up with another New York icon to give New Yorkers the first look at this revitalized brand. The
newest Tasti D-Lite store is set to open in the Empire State Building this summer, inviting New
Yorkers and tourists alike to dessert their guilt with Tasti D-Lite.

“We are thrilled to be bringing New York’s dessert icon to one of New York’s most famous cultural
landmarks,” says CEO Jim Amos, “The Empire State Building is a natural fit for our brand which
began in New York and is soon to be available across the country and around the world.”

The Empire State Building location is the second company owned lease to be signed. The flagship
Tasti D-Lite store will also open this summer at 60th and Broadway. In September, Tasti D-Lite will
stage a gala grand opening and brand re-launch at both locations.

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold
through more than 60 independently owned and operated locations throughout New York. Now,
Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite
plans to build a 500-center franchise network in just five years. With a world-class operating
team, the company is undertaking a program of product innovation by bringing science and
nutrition to the offerings, a complete focus on service improvement, flavor innovation, and
customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com
# # #
Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 or jhassan@alisonbrodpr.com

Tuesday, 24 June 2008

Recently, the "Mobile Tasti" van participated in the Love Heals benefit in the Hamptons. This annual benefit was inspired by and dedicated to the memory of Alison Gertz, a young Manhattanite who died of AIDS in 1992. For the last 15 years, 50,000 young people annually are given the message of safer sex practices through speakers’ bureaus, educational videos and lesson guides. The organization has made a footprint and continues to grow as its message of love, hope and safety in sexual practices spreads.More information on the recent event can be found here.

Be on the lookout for more appearances of the Mobile Tasti van